LAB MAP & MRP POLICY for CA-MD-NY

Dear Valued Business Partners, 

Please Download our Updated MAP/MRP here.

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MINIMUM ADVERTISED PRICE POLICY

(For Retailers and Retail Locations in California, Maryland and New York)

• L.A.B. Golf (“L.A.B.”) places great emphasis on the efforts of all resellers to represent and support our products’ brand value and image.
  
  
• L.A.B. is also focused on supporting healthy margins for our retailer network so retailers can invest in supporting L.A.B.’s products, which face significant competition.
  
  
• In recognition of the investment in time and resources required for our high-quality retailers to provide the level of customer service and product knowledge expected from our customers, L.A.B. has established and is committed to enforcing a Minimum Advertised Price (“MAP”) Policy that an Authorized Reseller must follow for the advertising and marketing of L.A.B. products at retail.
  
  
• L.A.B. reserves the right to modify this MAP Policy, and all MAP prices, at any time.

L.A.B. Golf’s MAP Policy Guidelines for L.A.B. Products

1. MAP pricing for all L.A.B. products can be found on your current price list. All published advertised prices must be at or above MAP for all L.A.B. products if a MAP price has been established by L.A.B.. Authorized Resellers are not required to list prices in advertising. If a price is listed in an advertisement it must be at or above MAP. Statements such as “call for price” or “call for quote” are permitted, as long as price quoted is equal to or above the MAP price.
   
   
2. Authorized Resellers are also responsible for ensuring their L.A.B. product pricing is at or above MAP on internet search engines. L.A.B.’s MAP policy for all L.A.B. products applies to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement, advertising or promotion with third parties (banner ads, broadcast emails, destination pages, third-party sites), including internet placements on the Authorized Reseller’s own website, and any other public digital media outside a retail location.
   
   
3. Authorized Resellers understand that this MAP Policy shall apply to accounts under different business names or DBA’s but under control of the Authorized Reseller.
   
4. From time to time, L.A.B. may permit, in writing, Authorized Resellers to advertise L.A.B. products at prices lower than the MAP price (e.g. for a limited Black Friday or Cyber Monday special sales event). In such events, L.A.B. reserves the right to modify or suspend the MAP price with respect to the affected products for a specified period of time by providing advance written notice to all Authorized Resellers of such changes.
   
   
5. Authorized Resellers shall not promote, market, advertise, offer to sell or sell any product on or through any online marketplace or auction service (e.g., eBay, Amazon Marketplace, Walmart Marketplace or like websites), except as may be expressly consented to in advance in writing by L.A.B. Authorized Resellers understand that L.A.B. may withdraw its consent at any time and that Authorized Resellers shall return all L.A.B. products to the MAP price or higher at such time of L.A.B’s delivery of withdrawn consent.
   
   
6. No representative or employee of L.A.B. has authority to modify or alter the MAP Policy. No Authorized Reseller should attempt to secure an agreement by L.A.B. or any L.A.B. employee or representative to waive, alter or amend the MAP Policy. Should any Authorized Reseller learn of any attempted modification or alteration of the MAP Policy, the Authorized Reseller should immediately notify L.A.B.

Failure to Comply with the MAP Policy

At the sole discretion of L.A.B., the failure of Authorized Reseller to comply with L.A.B.’s MAP Policy, whether intentional or unintentional and whether singularly or in repeated instances, may result in the immediate loss of Authorized Reseller status and the ability to purchase all L.A.B. products, whether directly or through distribution channels.

L.A.B. will utilize the following steps to resolve MAP violations:

1. First Violation: Authorized Reseller’s account will be put on hold and a written warning will be provided. MAP violations must be corrected within 24 hours. Upon correction and following 30 calendar days of compliance, violation will then be cleared.
   
   
2. Second Violation: Authorized Reseller’s account will be put on hold for 30 calendar days.
   
   
3. Third Violation: Authorized Reseller’s account will be put on hold for 180 calendar days. After this duration, L.A.B. will review and determine if the Authorized Reseller’s account is to be reinstated.
   
   
4. Fourth Violation: Should L.A.B. decide to reinstate an Authorized Reseller who has previously demonstrated a third violation, yet violates a fourth time, the account will be unauthorized indefinitely.